Introduction to the major social media channels

If you’re new to the world of social media, the options can seem overwhelming. What networks should you join? Which would yield the best results with the least investment of your time? What are the strengths and weaknesses of Facebook, Twitter, YouTube, etc.?

There’s a lot to consider.

Often, people will tell you to just dive right in. Try a bunch of channels and see which ones work for you. Great idea — if you have all the time in the world. But we’re guessing you don’t have time to learn to navigate various different interfaces for what could amount to no significant pay-off. You need a little guidance.

Done. The folks at Nyman Ink have prepared a handy chart, designed to give you a brief (but valuable) glimpse into the features and functionalities of some of the major social networking platforms operating today. Take a look, and you’ll be on you way to choosing the right platforms for your organization.